The idea of creating a marketing best business articles strategy is to attract a much targeted customer and then converting them into buyers. In order to achieve this software and distribution services were made available so that the process of article promotion could be made easier.

There are two elements that make article marketing work:

• First the preparation and planning of an article.
• Second, the article that is being created and submitted.

There are quite a few mistakes that can be made, here are some to avoid.

Do not start your article without planning or preparation take time to build a solid foundation. Business articles can have different functions; some articles can be created with the purpose of promotion in mind. Some business articles can be created for branding; others can be geared for generating leads and help increase sales. So decide on what purpose your article is going to be used for. An article that is meant to brand you as an expert must show that you are an authority in your field. Top business articles that you want to use for generating leads and so increase sales, could be aimed at solving problems that customers might have about your product. If the purpose of your marketing article is to promote your product, then you have to show your product in the best possible light. You have to show customers the attributes of your product and show the advantages your product has over your competitors.