You have done subsequent market research. You have created an irresistible product or a service. You have got manifold ideas to perform profit-oriented online marketing of your website. Is your landing page responsive to increase conversion rate? If you have missed out on this important element, then we are here to guide you.

No matter, how much you try hard on creating a profitable digital marketing strategy, spending too much on development, and other areas. If your landing page does not provide a user-friendly experience to customers, they will not get converted.

So, how can you make your landing page convertible?

Well, the answer lies in making your website a highly responsive one with designs and elements that speak on their own. And, communicate well with your targeted customers.

This is something that you might know. And, that is to create a website, especially a landing page responsive in design, text, features, and content placement.

But can you achieve what is missing?

For this purpose, we are here to let you understand the anatomy behind a high converting landing page after which you will directly avail of responsive web design services.

So, without any further adieu, let’s get started.

3 Key Elements of a Responsive Landing Page that Lead to Conversion

In order to dive deep into the major responsive design elements of a high-converting landing page is based on the below-mentioned factors:

• Your website/landing page must have a solid grid foundation.
• Images must be flexible enough.
• You need to create different views in different contexts via media queries.

In the next sections, we will look at the detailed analysis of the mentioned factors that let you understand them well. And, create a high convertible landing page.

1. Flexible Grid:

Grid of the page is not just about setting up parameters for all the columns, spacing, and containers. It can be flexible as per the requirements.

In most cases, most of the grid systems extensively use CSS classes to define size, alignment, and space. If you try to superimpose these limits onto the responsive design, then it will be a more tricky and time-consuming affair.
No matter, if you are using a premade grid system or simply try out the custom one, it should be an important aspect of a flexible grid system.

It is sometimes necessary for web designers to leave their beloved pixels for a while. Start using web layouts that use a better percentage that is unit of measurement.

2. Flexible Images:

You must have several images incorporated on the landing page that scale up and down. Using the flexible grid system, better helps to move the images and make them flexible.

Sometimes, flexible images provide much of a hassle to designers. They have to load huge and oversized images by scaling them using width and height HTML attributes. It is required to get more white spaces on a small browsing device.
This is a big issue when your landing page is filled with too many heavy-size images. Therefore, it is necessary to re-evaluate the web design strategy.

• Crop the images using CSS.
• CSS gives the ability to crop up images dynamically as the containers shift to fit new display environments.
• You will have multiple versions of the image on the server.
• It dynamically serves the appropriate sized version depending on the user agent using the client-side function.
• You also have the option to hide images.

3. Media Queries:

Media Queries are really helpful for designers to create a responsive landing page by doing some tweaks into the design.
It allows designers to build multiple image layouts using the same HTML documents. Designers can select serving style sheets based on the user agent’s features like browser, window’s size, etc.

Other parameters to focus on are screen resolution, color, landscape or portrait, or the width of the viewport. On the whole, media queries allow designers to think out of the box by changing images as per the different screen sizes and resolutions.


Creating a landing page filled with appropriate text, images, and graphic elements is not enough to expect conversion. Do some major changes in the responsive design elements using the above tips and tricks. It is all about trying new things as per the changing demands and requirements. Get complete assistance from a reliable responsive website design company to find new changes and alterations.