An SEO company for your business matters a lot. An experienced team will help you drive qualified traffic to your website. So, an SEO team is an extension of your business team. They must know your business very well to plan the right strategies for you. Choose a company not only based on experience but also on client relationships. If the company allows you to communicate with them without any hindrance, that company can provide you with a profitable result.
If you have a business, you want to achieve the best rank on the search engine result page to get more visitors and traffic. But, achieving the topmost ranking is an easy task. We have explained here some important factors that help you choose the right SEO company.
Before deciding on any name, you need to clarify your business goals and outcomes, which help you get the right name. A well-defined business can choose an SEO firm more easily.
Check company’s services:
Check their websites and learn about the services of the company. Some firms offer special services along with search engine optimization, while some concentrate on organic traffic and results. Contact the company and ask them to share case studies of their previous clients. Besides, you can also check the certifications and awards of your chosen company to ensure their expertise.
Check references and reviews:
When you are aware of the experience of previous clients, you can make a better decision. Since an SEO firm offers services, disappointment can be there. A client may get disappointed not getting what they wanted. When you know them, you can easily decide to work with the company or not.
Review websites are also great to know the experience of others. Google and Facebook will offer you ample examples to know more about a company, besides what their website reveals. You can also personally call previous clients of your chosen company and ask a few questions to learn more about their services. These questions can be:
- What do you love the most about the company?
- What are the areas the company needs to improve?
- Have you worked with other SEO companies also?
Getting information from clients will be a little tough, but a disappointed client would share the real experience with you.
Portfolio and case studies:
Portfolios and case studies are the right options to know what your company have done in the past. From them, you can gather general ideas regarding their style and the outcome of their strategies. Along with SEO, other services are also very important, such as pay-per-click (PPC), social media, and web design. If you didn’t get a portfolio on the company’s website, you could ask them to prepare it for you. An experienced company will never disappoint you in this regard.
Learn about the team and company’s ethics:
You can perform your research on the team, and LinkedIn will provide you with enough information about the team member. Learn about them and ensure the team is perfect to work with. While researching, there are chances to meet other clients that work with the same team. From them, you can earn more details.
A company’s ethics is another factor to concentrate on. If frontline team members are away from the company’s spirits and do not show an impressive attitude, you can choose other companies for your business SEO.
The structure of an SEO company also matters a lot. Some companies assign one head SEO expert for every project to avoid any misconceptions with other clients. Learn more about your team members and contact them on a regular basis.
Check their social media page and read their blogs:
Reading blogs will help you learn about the company’s priorities. You can even subscribe to their newsletters to learn their approaches. Checking content will help you guess their quality of works. If a blog has many mistakes and the writing style is not great, you should not choose the company.
Fees and contracts:
Companies are working differently. Some may charge you on an hourly basis, while some may offer you a 6-month contract. Ask their fees and learn the time of expected results according to the said price. Compare prices of multiple companies and choose which one offers you the most competitive rate.
Digital marketing is another important factor to consider while discussing your price. It can be your first question to ask a company during a conversation. Remember that you will get what you pay for. So, the cheapest option may not be right for you.
An experienced SEO company has a well-defined company’s culture. They make it very clear, and if a client does not like it, they are free to choose other SEO firms. These SEO companies reveal that they do not work with toxic clients through their company culture.
So, these are the factors that you can notice while selecting your SEO company.
The writer of the content is an SEO expert and has been working with major SEO agencies to help businesses. He is also a renowned SEO blogger.