Digital marketing is a broad concept and acquiring complete knowledge or skill in this subject is quite difficult. Many people misinterpret Digital marketing with Online Marketing as Online Marketing is sometimes referred to as Digital marketing. But, Digital marketing area outstrips Online marketing aspects. In this particular content, we will try to make it simpler and easier for people who are actually interested to understand the concepts.
Digital marketing is a kind of advertising that uses digital channels, including social media, mobile applications, web applications, emails, search engines, websites, and more. Digital marketing particularly uses electronic channels for advertising. Remember that digital marketing can be both offline and online.
Online marketing includes 7 most important categories and they bring most of the traffic to your websites. You must know each of them to boost your traffic and to grow your business goals.
7 Categories of digital marketing are:
1. Search Engine Optimization:
Search engine optimization is the process of improving the quality of traffic for your websites. It increases the visibility of websites and concentrates on the organic result. It includes different kinds of searches, such as image searches, video searches, academic searches, and more. You can hire the best search engine optimization professionals for improving the rank of your websites.
2. Search Engine Marketing:
Search Engine Marketing is a promotion of websites on the Search Engine Result Pages (SERPs) with the help of paid advertising. It can include the strategies for SEO also. It is considered to be the most effective way to promote your products on search engines.
3. Content Marketing:
It is associated with the creation and sharing of online materials, including videos, blogs, and social media posts. It doesn’t directly promote a brand but aims at increasing the curiosity among people about a specific brand.
4. Social Media Marketing:
It uses social media to promote a product or service. With the help of social media, you can build your brand, can increase traffic, and can improve your brand engagements.
5. Pay Per Click (PPC) Advertising:
In the Pay Per Click Advertising, advertisers pay a fee when their ads get clicked. It increases the purchase potential and is not for increasing traffic. It is one of the most online marketing strategies for you.
6. Affiliate Marketing:
It is all about promoting other people’s products; and in return, you will get a commission. It is based on the revenue sharing model. Promoters will get financial incentives through affiliate marketing. You will get financial incentives for every product you sell.
7. Email Marketing:
Email marketing is a process of sending commercial messages to a group of people using emails. Companies send promotional offers to their potential customers through emails, and it is called email marketing.
Now, these are the online marketing. But you also have the offline digital marketing and it is included in the digital marketing strategies.
- Enhanced Offline marketing: It is entirely offline marketing, but it is enhanced with electronic devices.
- Radio Marketing: Those who listen to radios are very accustomed to this ad.
- Television marketing: Al TV commercials come under this category.
- Phone marketing: It opens a new area with phone marketing.
Here, you will get the best strategies for your digital marketing. Understand every field and find out the right strategies for your business.